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serving crisp, clean, and refreshing purified water to our neighbors in the Hampton Roads Virginia Beach area

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The Water H2ole, Inc. has been serving crisp, clean, and refreshing purified water to our neighbors in the Hampton Roads area for the past 18 years. We have watched as many other local water companies came and went or got bought out by large foreign companies. The Water H2ole, Inc. has maintained its vision of great customer service with a local touch along with great value and prices.

With this vision, The Water H2ole, Inc.’s customer base has grown year by year. This is because once a customer experiences The Water H2ole, Inc. they realize there isn’t another water company that competes! So switch to The Water H2ole, Inc. and see how much we’ll work for you!

Jake Steele, Vice-President/Founder: Jake started Wat-R-Boy purification Systems in 1985 and it grew to one of the largest bottle water companies in Central North Carolina. Jake received his Certified Water Specialist status with the Water Quality Association in 1992.  At 40 years of age, Jake wrote a country music song and went on to write over a hundred more and recorded two albums. A bad car accident ended Jake’s music career and after recovery Jake started The Water H2ole, Inc. in 1994. It has grown and thanks to good fortune, good water and great customers, Water H2ole, Inc. is one of the leaders in the Tidewater Area. If you like country music, Jake has remastered his two albums, and both are available on 1 CD for $12. You can also go to iTunes, Rhapsody, Amazon, and Google Play and download them there as well.


Ike D. Nelson, President: Originally from Tyler, TX, Ike came to the Hampton Roads region by way of the United States Navy in 1998. After serving his country, Ike remained in the area and transitioned to the private sector where he discovered he really enjoyed working with people. This led to Ike's background in retail, sales, and management. After managing several successful companies in Virginia Beach and Norfolk, Ike joined The Water H2ole, Inc. in 2008 as an Account Representative.

He was instrumental in rebuilding the account base and after much dedication Ike became a partner in the company in March 2012. When he isn’t growing the business, Ike is an avid reader who enjoys spending time with his family, running, playing basketball, and rooting for his beloved Cowboys, Mavericks, Rangers, and Longhorns. Ike & his FiancĂ©e, Molly, reside in Virginia Beach with their three daughters, Brianna, Iyanna, & Liliana.

Ike attended Abilene Christian University and studied toward a degree in History. He holds an Associate of Arts degree in Business from the University of Phoenix. Ike is currently studying to become a Certified Water Specialist by the Water Quality Association.


Lee Anne LaFerme, CEO: Lee Anne came to Tidewater in 1967 when her parents came here after her father retired from the Army and accepted a position in civil service with the Defense Department. Lee Anne spent 35 years in the real estate and financial industries and helped start The Water H2ole, Inc. in 1994 with her husband Jake.

The Water H2ole, Inc. is a Department of Minority Business Enterprise (DMBE) certified Small, Woman and Minority owned (SWAM) Business. Certification #691356

Copyright © 2012 The Water H2ole, Inc. All Rights Reserved.